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Business finance15 August 20265 min read

Merchant cash advance: how it works and the real cost

A merchant cash advance is repaid from your daily card takings and priced with a factor rate. Here is the plain maths and who it actually suits.

JBWritten by The Just B2B team
Updated 15 August 2026
Merchant cash advance
just B2B

Key takeaways

  • A merchant cash advance gives you a lump sum now, repaid as an agreed percentage of your daily card takings called the holdback.
  • It is priced with a factor rate, not an APR, so borrow 10,000 at 1.3 and you repay 13,000 whatever the timing.
  • Because the cost is fixed, fast repayment does not save money and pushes the effective annual cost higher, so work it out in pounds first.

A merchant cash advance lets you borrow against your future card sales and repay a little from each day's takings. It is quick to arrange and the repayments rise and fall with your revenue, which suits some businesses well. It is also priced differently from a normal loan, so the headline number can mislead if you do not know how to read it.

How a merchant cash advance works

You receive a lump sum up front. In return, the provider takes an agreed percentage of your daily card takings until the advance and its cost are repaid. That percentage is called the holdback. For example, on a 10 per cent holdback, a day with 1,000 pounds of card sales sends 100 pounds towards the balance, while a quiet day of 300 pounds sends 30 pounds. The money is collected automatically from your card settlement, so there is no monthly Direct Debit to find.

The factor rate, and the real cost in plain numbers

A merchant cash advance is not quoted as an APR. It uses a factor rate, a simple multiplier applied to the amount you borrow. This is the single most important thing to understand about the product.

For example, borrow 10,000 pounds at a factor rate of 1.3 and you repay 10,000 multiplied by 1.3, which is 13,000 pounds in total. The 3,000 pounds is the entire cost of the advance, fixed from day one. It does not rise if you take longer to repay, and it does not fall if you repay quickly, because a factor rate is not interest that builds up over time.

That last point cuts both ways. Because the cost is fixed, repaying faster does not save you money the way overpaying a loan would. For example, clearing that 13,000 pounds in six months rather than twelve costs the same 3,000 pounds, but you have handed it back in half the time, which pushes the effective annual cost higher. A factor rate of 1.3 is not the same as 30 per cent a year. Over a short repayment period it can work out a good deal dearer than the number first suggests, so always turn it into pounds and a realistic timeframe before you commit.

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Repayments that flex with your takings

The holdback is what makes the product different from a fixed loan. Repayments are a percentage of sales, not a set monthly figure, so they breathe with your business.

  • In a busy month you repay more and clear the balance sooner.
  • In a slow month you repay less, which eases the pressure when takings dip.
  • There is no fixed end date. The term depends on how your sales perform, so a strong run shortens it and a weak one stretches it.

For a seasonal business, that flexibility is the main appeal. You are never asked for a large fixed payment in your quietest week of the year.

Who it suits, and who it does not

Because repayment comes straight from card settlement, a merchant cash advance fits businesses that take a high share of payments by card. Think hospitality, for example a café, pub or restaurant, and retail with steady card turnover. If the card side of your business is the engine, our card payments page covers getting that set up efficiently in the first place.

It fits less well if most of your income arrives by bank transfer or invoice, because there are fewer card takings for the holdback to draw from. It is also a short-term working-capital tool, handy for stock, a refit or covering a gap, rather than a cheap way to fund a large, long-term investment.

The fine print to check

Before you sign, read past the headline advance amount and check these points:

  • The factor rate in pounds. Ask for the total repayable and the expected term, then judge the cost against how long you will really take to clear it.
  • The holdback percentage. A higher holdback clears the balance faster but takes a bigger bite out of daily cash flow. Make sure the business can trade comfortably on what is left.
  • Any fees on top. Check for arrangement or setup fees separate from the factor rate, so the true cost is not understated.
  • What happens if you change card provider. The advance is tied to your card takings, so moving acquirer mid-term can complicate collection. Ask how that is handled.
  • Early settlement terms. Since the cost is fixed, confirm whether paying it off early saves anything at all, as often it does not.

We arrange merchant cash advances as one option among many on our business finance panel, and we will tell you plainly when a straightforward loan would cost you less.

The bottom line

A merchant cash advance gives you a lump sum now, repaid as a share of your daily card takings and priced with a factor rate rather than an APR. The cost is fixed from day one, so a factor of 1.3 on 10,000 pounds means 13,000 pounds back regardless of timing, which makes short, fast repayments expensive in effective terms. It suits card-heavy trades that value repayments flexing with revenue. Work the cost out in pounds, check the fine print, and compare it against the other options on our business finance page before you decide. Read more articles.

FAQ

Frequently asked questions

You receive a lump sum up front, and in return the provider takes an agreed percentage of your daily card takings until the advance and its cost are repaid. That percentage is called the holdback. On a 10 per cent holdback, a day with 1,000 pounds of card sales sends 100 pounds towards the balance, while a quiet day of 300 pounds sends 30 pounds. It is collected automatically from your card settlement.

A factor rate is a simple multiplier applied to the amount you borrow, not interest that builds up over time. Borrow 10,000 pounds at a factor rate of 1.3 and you repay 13,000 pounds in total, fixed from day one. It does not rise if you take longer or fall if you repay quickly. That is why a factor of 1.3 is not the same as 30 per cent a year, and why you should turn it into pounds over a realistic timeframe.

Usually not. Because the cost is fixed by the factor rate from day one, clearing the balance in six months rather than twelve costs the same amount, you have simply handed it back in half the time. That actually pushes the effective annual cost higher. Always confirm the early settlement terms before you sign, since paying it off early often saves nothing at all.

Because repayment comes straight from card settlement, it fits businesses that take a high share of payments by card, such as hospitality like a cafe, pub or restaurant, and retail with steady card turnover. It fits less well if most of your income arrives by bank transfer or invoice, since there are fewer card takings for the holdback to draw from. It is a short-term working-capital tool, not cheap long-term funding.

Turn the factor rate into pounds and a realistic timeframe. Ask for the total repayable and the expected term, then judge the cost against how long you will really take to clear it. Check the holdback percentage, since a higher one clears the balance faster but takes a bigger bite out of daily cash flow, and look for any arrangement or setup fees on top of the factor rate.

JB

The Just B2B team

Finance · Energy · Insurance · Payments

Just B2B is a UK commercial finance broker. We compare finance, energy, insurance, card payments and bank accounts across our panel and handle the whole process with one point of contact. We are a credit broker, not a lender.

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